INTRODUCING GBCP
The Great British Card Partnership is a planning and brokerage specialist. We provide the ideal greeting card solution for independent high street retailers, garden centres and Post Offices by offering the very best choice of greeting cards from 25 leading UK publishers.
Our product catalogue offers everything, from contemporary to traditional, humour to photographic, by sourcing from in-house and publishing partners; providing a precise blend of cards with a suitable balance of captions, designs and styles.
WHAT IS BROKERAGE?
Brokerage is a simple way for your store to have the best curated collection of cards from top publishers for your customers, all through one trusted partner.
Think of it like a personal shopper. By sourcing from one specialist supplier who manages your space, you ensure the perfect balance of card styles, price points and ranges across relationships, occasions and open. This creates a cohesive, well-balanced display that looks great in store. Plus, by analysing your sales performance, we can continually fine-tune the selection to maximise results.
WHAT OUR CUSTOMERS SAY
“Working with The Great British Card Partnership has been a real win for Whitegates. Over the past 8 years, their brokerage display has transformed our card department - fresher layouts, stronger ranges, and year-on-year sales growth.
“The team are proactive, supportive, and genuinely invested in our success. It’s a partnership that delivers.”
HELEN GAUDIE
Whitegates Garden Centre
“We’ve worked with The Great British Card Partnership for many years, and they’ve always understood what works for Downtown stores.
“The range plans are built around our customer profile, the merchandising support is dependable and the department looks strong all year round. It’s helped drive consistent growth, not just in Downtown Grantham, but in our Downtown Boston store too.”
ALAN SWAIN
Downtown Department Stores
“The whole process from start to finish was seamless, as always. The main reason for choosing them [GBCP] was down to their excellent customer service and focus on the business to be successful going forward. Our sales have rocketed and continue to grow.
“A brokerage card display is a win-win. We’ve been with GBCP in our Post Offices for coming up to 10 years now and we are certainly not looking at changing soon.”
STEVE SMITH
Axminster Post Office