Old warehouseThe Great British Card Company started life as Paper House back in 1980 in a Cheltenham garage, and then in a warehouse in Northleach. The business grew organically and through a series of acquisitions of fellow publishers, during the late 80s and the early 90s.

More recently Medici Cards was purchased in 2008, followed by The Almanac Gallery in 2013. In 2015 GBCC became the UK distributor for Avanti Press, an American photographic humour line. In 2019 GBCC diversified into Gifts production thereby utilising our own IP in an increasingly competitive greetings environment.

GBCC currently licenses-out to personalised on-line greetings specialist Moonpig, and also to Design Design, a card publisher in the United States.

Our values have been consistent over the decades to ensure that our product is carefully researched, lovingly developed and beautifully constructed. We relentlessly release new material, showcasing new conceptual development and updating existing lines. We offer a high class service to our customers which includes our Waterwells brokerage arm, allowing us to punch above our weight as a business and distribute fellow publishers ranges, offering greater choice to the retailer.